Did you know that 54% of consumers are looking to see more video content from a brand/business that they endorse?
Corporate videos are a great way to create engaging content that users will enjoy while at the same time promoting your products and/or services.
Keep reading to find out 7 tips for creating amazing corporate videos.
1. Create a Detailed Plan
First off, you need to figure out the purpose of your video and then start building a detailed plan. Some videos are designed for brand awareness while others are focused on product promotion. The video should be aligned with your overall corporate marketing strategy.
Once you've decided on the purpose of your goals, start brainstorming what needs to be done to create the video.
What resources do you require? What's the timeline from production? What is the budget? These are all questions you will need to answer before starting to shoot.
2. Narrow Down Your Audience
Effective corporate videos are targeted to a specific audience. Once you narrow down your audience you can begin to craft a powerful message that will connect with them and their needs.
Your video needs to be informative but not overwhelming when it comes to facts and information. Focus on being specific with your messaging. This will allow you to grab your audience's attention, keep them engaged, and increase the effectiveness of your video marketing campaign.
3. Define Your Message
In order to create successful marketing videos, you need to define and create a specific message that you want to convey to your viewers.
It's easy to lose your audience's attention if you are trying to convey too much different information. Brainstorm some different video marketing ideas before deciding which direction to take.
4. Hire the Right Team
Recruiting the services of an experienced and competent film production team is essential to creating a great corporate video.
Professional video directors can provide valuable insight into lighting, scripting, logistics, and more. This will up your production quality and ensure your production process goes smoothly.
5. Connect With the Viewer Emotionally
There is always emotion involved when it comes to buying a product or service. Creating an emotional connection with your viewer is one of the best video marketing tips.
Don't just throw facts and information at the viewer, aim to tell a story through your video. This way the viewer will be more likely to make a purchase.
6. Focus on Benefits
Customers respond to products and services with a clear benefit. While the benefit of your offering might be obvious to you, it's not necessarily obvious to the viewer.
Be sure to highlight the benefits of you what you're offering and how it can improve the viewer's life. A great way to do this is to insert reviews and testimonials into your videos.
7. Market Your Video to the World
After all the hard work to create a great corporate video, you want it to be seen by as many people as possible. That's why marketing your video is so important.
Uploading your video to YouTube is a good first step. Every day, users view over 1 billion hours of video on the platform.
Other ways to promote your video include distributing it to PR outlets, sending it directly to clients, and posting it on your company website. You could also try pitching your video to niche publications that are looking for content.
Create Amazing Corporate Videos
Now you know exactly what you need to create successful corporate videos.
But nothing is more important than having a team of professionals who know what they're doing to help shoot and edit your video, so consider hiring our services for your next project.