Video content is still one of the most effective and engaging forms of marketing. People prefer pictures over words, and videos over pictures. Most consumers enjoy being entertained with a quirky, fun, or dramatic commercial, rather than reading ads online or printed material.
However, creating a commercial for a car dealership can be difficult. We've all seen the loud, abrasive, overly-excited dealership commercials. While these certainly grab attention, they can also be a bit of a turn-off to consumers.
Your car dealership commercial needs to be different, it needs to be better. You need to accurately represent your company while encouraging customers to come and see what you've got.
Not sure where to begin? Don't worry we're here for you. Keep reading for our top tips on car dealership marketing videos.
1. Immediately Grab the Viewer's Attention
Studies show that you only have about five or six seconds to grab the attention of the average millennial. As such, it's imperative that you do something right off the bat to make sure your viewers are watching your car dealership commercial and listening to your marketing message.
There are several ways to do this. As noted before, however, you'll want to avoid loud and obnoxious advertising ploys, which viewers will forever associate with your dealership. Instead, incorporate a unique filming style, play a popular song, use a compelling story, etc.
2. Focus on the Customer
Next, the best car commercial ideas focus on the audience. In this case, we're talking about potential car buyers. You need to make a commercial about them, for them.
How can the average consumer benefit from buying from your car dealership? Are you offering massive discounts, high trade-in values, or zero-percent financing? Encourage people to come to your dealership with powerful incentives.
3. Showcase Your Products
One thing several car dealership owners do wrong during commercials is taking up screen time talking in front of the camera. You'll notice that car manufacturers don't take this approach. Instead, they focus on the product.
You should do the same thing. Sure, talk about your incentives and promotional offers, but do it while showcasing the best of the best in your inventory. You need to draw customers in by showing customers what they could have.
4. Be Genuine
Car dealership commercials need to come across as genuine. Many consumers already have their guard up when it comes to buying cars. This is especially true when it comes to used cars.
Regardless, you can disarm viewers with genuine sincerity. Don't try to be something you're not. Talk to your audience as if you were having a one-on-one conversation.
5. Invest in a Professional Production
Finally, think about how you perceive commercials for dealerships when you see them. Though we all understand the budgetary constraints of small businesses, low-quality commercials are immediately recognized by the average viewer.
These types of commercials, while genuine in the effort, can instill a lack of credibility in a company. Therefore, we highly recommend hiring a professional video production service to make sure your commercial is a high-quality, professional work of art.
Looking to Create a Car Dealership Commercial?
If you're interested in creating a car dealership commercial to increase your visibility in the community, we can help. We offer a myriad of services, including video production, video directing, aerial photographing, and marketing consulting. Contact us today to learn more about what we can do for your car video marketing.